Infiniti to Add 2 Model Variations;
Infiniti will add 2 model variations this year to help it compete with AZ Volkswagen dealerships and others. The company is looking to broaden its product lineup without having to add new body styles. Check out your local Mazda 3 Deals for the Mazda 3 model which features several different features and a unique design. Infiniti will use Nissan’s new high output direct injection turbocharged 4 cylinder engine in some of its models, and great 4 cylinder vehicle models can also be found at a Honda Washington DC dealership.
The new Nissan Juke crossover vehicle will feature this new 4 cylinder technology. Ben Poore who is the vice president of the Infiniti business line told journalists during the month of May that dealers will receive two additional products in October or November. One of the model offerings would be the “performance” lineup of the Infiniti G that has recently come out and the second model will be a volume segment model to appeal to a wider audience.
Infinti at the moment has too many market segments in which the company does not have a model to reach. Infiniti’s current models are great for their respective model segments, but with the introduction of the new Infiniti G performance vehicle, Infiniti hopes to tap the segment of buyers who are interested in performance luxury vehicles and not just some of the best features and reliability.
Infiniti might also consider creating a flagship model to help the company brand itself. At the moment, compared to automakers like Mercedes-Benz and BMW, Infiniti is still lacking that one flagship model series which can help the company build its identity and reputation. Models like the Infiniti G and M are certainly great choices, but they are not quite unique and brandable as a model which would feature some of the latest in technology and performance like the BMW 5-Series or the Mercedes S Class.
