American Express and Infiniti Collaborate;
American Express and Infiniti are collaborating on an advertising and marketing campaign for the Infiniti brand. Time, Inc. will also be collaborating with Infiniti on a digital media campaign called the “Road to Inspiration” which will take place from May to November. Models sold at an Infiniti Dealership Boston and other dealerships will be advertised in the campaign. There will be a number of events and customer experiences, and some of those events will be presented by Cooking Light, Food & Wine, Southern Living, Sunset, Travel + Leisure, and other magazines. Used Infiniti and other models can be purchased from a Sarasota used car dealer. The campaign will be primarily digital and will also use social media.
Infiniti and other models can be serviced at an xpress lube Bradenton. The purpose of using these publications is to appeal to the customer base that is most likely to purchase Infiniti brands. Infiniti has previously worked with Time and American Express on other marketing campaigns. The “Road to Inspiration” will be announced in a number of magazines including Cooking Light, Food & Wine, Travel + Leisure, and others with an Infiniti ad as well as a full calendar of events that will take place during the timeframe of the campaign.
There will be live events as well as a digital media campaign, and events will take place in Atlanta, San Francisco, Los Angeles, New York City, San Luis Obispo, Charleston, Las Vegas, and San Diego. Last year Infiniti had a similar campaign called “Supercharge Your Senses” which featured live events as well as a digital media campaign. Infiniti is attempting to appeal to a younger demographic by using digital and social media and has shown a strong commitment to expanding its luxury brand in the United States, where there is a large market for luxury vehicles. Infiniti is also in the process of expanding its vehicle lineup as well.
